Copying in the fashion and beauty industry is ubiquitous. Fashion magazines regularly feature snippets such as The Sunday Times ‘skinted or minted’ section, showcasing a designer original alongside the high street version inspired by it. No sooner have Chanel released a new cult nail colour than the beauty bloggers are singing the praises of affordable dupes. A certain amount of copying is both accepted and expected in the industry. They say imitation is the greatest form of flattery, but at what point does copying become unacceptable?
Wigsandgowns are inclined to think Aldi have crossed the fine line with their hair product ‘Miracle Oil’ which bares more than a passing resemblance to cult classic hair product Moroccanoil. Aldi’s bottle is almost identical to Moroccanoil, causing many a fan to do a double take in the aisles of the bargain basement supermarket. The distinctive brown glass bottle with turquoise label and product name along the side has been appropriated by Aldi to sell their Argan hair oil, though at a staggering tenth of the price of the original product.
Moroccanoil is a luxury hair care brand that manufactures Argan oil hair products. Lauded by celebrities and the beauty industry, it is the fastest growing independent company in the professional salon industry in the USA. It has been a similar hit in Europe and it looks like Aldi want in on the action. What do you think? Have Aldi crossed the line from inspiration to imitation?