Canada Goose, the outdoor clothing manufacturer, has launched a lawsuit against US department store Sears, accusing the department store of selling knock-offs of its “highly distinctive” parka jackets. Canada Goose claims to be aware of at least one instance of consumer confusion, where a consumer saw the Sears jacket and believed it to be a Canada Goose jacket.
The lawsuit filed in Federal Court alleges that the jackets are designed to “mislead” consumers into thinking they’re buying a “lower-end” Canada Goose jacket. The jackets have a circular logo on the upper shoulder of the jacket sleeves just like Canada Goose apparel. The company is asking that Sears stop selling the coats that it says resemble its “Kensington” coat, a red three-quarter length coat with a fur-trimmed hood.
A spokesman for Sears states that the lawsuit is “frivolous” and “without merit,” as there is no confusion between the two brands “whatsoever” and Canada Goose can’t claim it invented a logo in a circle.
Canada Goose is extremely vigilant in monitoring its trademark and it’s not the first time the outdoor clothing label has gone to court to protect its intellectual property rights. Back in 2012 the label won a significant case against counterfeiters in a Swedish Court. The fake jackets were made with feather mulch and other fillers, which are often coated in bacteria, fungus, mildew and even feces!
We’re with Canada Goose on this one – the coats are remarkably similar! And why else have Sears used that circle on the shoulder? Coincidence? We think not.