Wigs And Gowns spent a delightful afternoon at BOB, Dawn O’ Porters Covent Garden pop-up shop, back in May. Already available online since lat year, O’Porter’s vintage inspired collection was flying off the rails, with the designer herself on hand to offer helpful advice on what would suit the numerous customers. ( The Jane-Geese of flight skirt currently holds pride of place in the Wigs And Gowns wardrobe.) There’s no denying she has a passion for what she does and has an excellent eye for vintage. Success seems inevitable!
She’s not the first celebrity to venture into fashion, and no doubt won’t be the last. But for every successful celebrity foray into fashion, there’s another one that’s crashed and burned. Wigsandgowns take a look at the hits and misses in the world of celebrity fashion lines!
Poor Lindsey. The troubled former child star’s line of leggings was always doomed. As she battled her drug and alcohol addictions in a rehab centre, she was slapped with a lawsuit by the apparel manufacturer D.N.A.M. that partnered with her leggings line 6126. The claim? That her ”drug-addled image” destroyed 6126′s reputation and rendered the clothing line completely unsellable. D.N.A.M. stated that it invested millions and sued for breach of contract and fraud, seeking $5 million in damages. Lohan’s lawyer refuted the contention, stating, ”The license agreement does not have a morals clause that allows the company to suspend payment for any behaviour. The contract is not in Lohan’s name thus she cannot be held personally liable. The cross claim is therefore frivolous and will be defended vigorously”. Needless to say the future of 6126 is not looking bright.
Back in 2013 former ‘Take That’ singer Robbie Williams bade farewell to Farrell, the clothing line he had launched in 2011. Despite hiring former Burberry designer Ben Dickens to oversee the label, which was inspired by the singer’s late grandfather and sharp dresser, Jack Farrell, the venture was a flop.
Lucy in Disguise was launched in 2010 by Allen and her half-sister Sarah Owen to huge media fanfare with the business even the focus of a documentary series, Rags to Riches. Its original concept was based on the idea of hiring out designer vintage clothes to shoppers who couldn’t afford to buy them outright. However, the sisters later designed ready-to-wear collections under the label too. According to newspaper reports, Lucy in Disguise was closed in late 2013, still owing £42,237 to Aurora Fashions’ Hong Kong-based supply arm.
She may be the top selling female artist of the 2000s and included in Time magazine’s list of the 100 most influential people in the world but even this wasn’t enough to save her ill-advised clothing collaboration with mother Tina Knowles. House of Deréon was launched to the world via The Oprah Winfrey Show but the public were less than impressed by the bling covered tracksuits and embroidered hooded sweatshirts. In May 2008, the fashion line landed itself in hot water when advertisements for “The Deréon Girls Collection” displayed seven-year-old girls in full makeup and high heels. A poll online on the Washington Post website stated that 62% of the readers believe the advertisements over sexualised young girls. The brand was “revitalised” in 2012 with a slightly chicer and more sophisticated angle but once again failed to win the public over. Beyoncé should have taken some advice from her husband on this one!
And the hits….
Since its inception in 1999 Jay-Z’s collection, Rocawear, has become one of the top urban-lifestyle brands in the world. Boasting clothing, handbags, hats, belts, jewellery and eyeware, Rocawear proves Mr Z really has the Midas touch – annual sales averages more than $700 million!
The poster girl for success, the artist formerly known as posh spice has pulled off one of celebrityville’s biggest transformations. Beckham, once famous as a pop star and chief WAG, has gone from seasoned regular on ‘worst dressed’ lists to become one of the most revered and respected designers in the fashion industry today. In 2011, Victoria’s clothing line made an impressive $95 million in sales and her brand is currently stocked by both Selfridges and Net-a-Porter.
One of the world’s most stylish women, there was No Doubt that Gwen Stefani’s fashion label would be a success. The line is influenced by a variety of fashions cultures including Guatemalan, Japanese, Indian and Jamaican styles. Although panned by NY times’ Cathy Horn, the line has gone on to sell in 275 shops worldwide and turn over $90 million dollars a year. The debut of L.A.M.B.’s watch line in department store Nordstrom, which sold out in two days, was the store’s most successful watch launch ever.
Ashley and Mary-Kate Olsen
They were the youngest self made millionaires in America. But unlike fellow former child star Lohan, the Olsen twins are the most successful celebrity turned fashion designers in the business. Mary Kate and Ashley began their careers playing Michelle Tanner in the ABC sitcom Full House when they were just six months old. Leaving acting behind in 2004, the twins now have 3 successful fashion lines: Olsenboye, a kids fashion line; Elizabeth and James, targeted towards a mid-market; and The Row, the critically acclaimed high end label described by Vogue as rapidly filling a gap for American everywoman daywear that few, if any, other young designers have attempted to approach. The Olsen twins’ fashion empire is now worth a staggering $1 billion.