Chanel has been unsuccessful in its attempt to register its fragrance ‘Jersey’ as a trademark in the United Kingdom. Obviously. Becasue, Karl, Jersey is the name of one of the Channel Islands not Chanel Islands!
The company released the perfume Jersey in 2011 but naturally faced stiff opposition from the government of the Channel Island off the coast of Normandy, France. The island’s government argued the trademark would suggest the product was made on the island, which it is not. Darren Scott, who represented the island, stated ”We are not objecting to the name being used, it will be beneficial to the island. What we object to is the use of the name Jersey registered as a trademark.” He also suggested the trademark may damage perfume made in the island by companies such as Jersey Lavender.
The UK Intellectual Property Office agreed and rejected the application, stating that it should be kept for items made in the island. Use of the capital letter J linked the product to the island and for reasons of public interest should be available to show the geographical origin of goods.
Chanel claim that they named the perfume Jersey as Coco Chanel is known for introducing the jersey fabric into the world of high fashion in 1916. We’ve reached out to Chanel but Karl and gang were not available to comment!