Italian brand Diesel S.p.A have filed a lawsuit against 83 websites that are cybersquatting and selling counterfeit Diesel products. The lawsuit, filed by law firm Arent Fox LLP, claims that the websites are in breach of trademark law – by using the company’s trademark in the domain name, the websites are creating the false impression they are authorized to sell genuine Diesel goods.
Mr Anthony Lupo, who is leading the Arent Fox LLP team on behalf on Diesel, states on the company’s blog that;
“This action is designed to stop the unlawful use of Diesel trademarks and protect the company’s loyal customers from being targeted by counterfeit artists. These websites damage Diesel’s reputation, while making available goods that lack the company’s trademark quality and craftsmanship.”
It’s not the first time Diesel have taken cybersquatters to task. Fashion law fans will remember that back in 2013, the company started an online brand protection program. This has reportedly resulted in more than 1,000 sellers being blocked and hundreds of thousands of counterfeit items being removed.
Wigs And Gowns are delighted to see fashion brands working to bring down counterfeiters. However it’s everyone’s job to take responsibility and think before they buy. If people continue to buy fake products, the counterfeiters will continue to sell them. While it’s not always easy to spot a fake, especially online, remember the old adage, if it sounds too good to be true, it probably is. So if you spot a pair of this season Louboutins in Selfridges for £800 and spot what appears to be an identical pair online for £150, it’s unlikely they are genuine. Authorities across the globe have ramped up efforts to clamp down on counterfeits in recent months. In March, the UN launched a campaign to educate tourists about the dangers counterfeits. The campaign aims to raise awareness about fake goods and to encourage travellers not to buy them. The initiative called ‘Your Actions Count – Be a Responsible Traveller’, is the product of three UN agencies – The World Tourism Organisation, the United Nations Educational, Scientific and Cultural Organisation (UNESCO) and the United Nations Office on Drugs and Crime (UNODC).
Remember folks, fakes are never in fashion!