Watch out Vans…Less than a year old and the label Skatanist has already been featured on Elle Italia and become the favourite brand of roller girls the world over. Wigsandgowns caught up with Veronica Venturini, the creative force behind Skatanist, the skate brand taking the world by storm.
Wigsandgowns - How did the brand idea come about?
Veronica Venturini - When I moved to London, my sister Roberta started playing roller derby. I just remember looking for something nice to give her as a birthday present but I couldn’t find anything really pretty and interesting. She’s a stylist and a metal head, let’s say it’s not simple to find the right gift for her… so the idea came up easily… everybody seemed pretty much taken with roller derby and I just wanted to do something fun… the name of the brand came up as a joke… my sister started saying she was a devoted skatanist!
Wigsandgowns – What’s your fashion background?
Veronica Venturini - I studied fashion design at the Istituto Marangoni in Milano. I always knew I was going to be a fashion designer; I started designing clothes when I was a little kid. I have a huge collection of drawings… let’s called them portfolios at my mom’s house. I also designed my own campaigns… and I remember being so into Tom Ford designs since he joined Gucci… I must have been 9 years old at the time… After I graduated I started working on a manifesto, which was a kind of a new “way” of communicating a fashion collection. It was called “IT SHAKES ME IT QUAKES ME” and it was presented during the Milano fashion week 2 years ago. IT SHAKES ME IT QUAKES ME was a visual manifesto and we presented through an exhibition of beautiful pictures shot by the talented fashion photographer Alice Rosati (my bff too…). The subject of the exhibition and of the manifesto was of course my collection, which was inspired my Marilyn Monroe’s outfits.
Wigsandgowns How has the response been?
Veronica Venturini - WOW. I didn’t expect all of what happened. I sold a lot of t-shirts and stickers. The roller derby world is just amazing! I guess I have to thank all the girls who bought my t-shirts and helped me spread the word about it… Everybody has been so amazing! When we’re looking for a soundtrack for our video we asked Incite (one of my sister’s favorite metal bands) if we could use one of their tracks and they said yes! So… yes, I’ve been really lucky!
Wigsandgowns – What’s been the biggest challenge?
Veronica Venturini - I’d love to make the business bigger and bigger I wouldn’t mind becoming the new Vans and to start designing a proper collection of clothes for roller and skater girls.. That’s what I’m dreaming about at the moment.
Wigsandgowns – Who would you love to see wearing your designs?
Veronica Venturini - Queen Elizabeth II? Just kidding… well not really but I know it’s a mission impossible (even if she was a bond girl… never say never…). I know it’ll sound too much of a clichè, but Bonnie Thunders! And Jack Attack of course. Bonnie is so classy and chic, I couldn’t believe it when I first saw her jamming at the playoffs… I think it’s the way she stands on the jammer line and she skates…
Wigsandgowns - What or who inspires you?
Veronica Venturini - That’s a good question… I’m a curious persons and a weirdo.. I’d say my sister Roberta, she inspired me to do this job and this line. And my grandfather who was a successful businessman, he was a self made man, he worked hard all his life to reach his goals. When I asked him how he did it, he just answered “I always been positive”. He was just the most amazing person I’ve ever met.
Wigsandgowns – Any big plans for Skatanist that we should know about?
Veronica Venturini - Stay tuned. I’m thinking about a lot of things but I can’t tell you right now, it’s a secret
Wigsandgowns - Any tips for aspiring designers?
Veronica Venturini - Just do it… Oops it is Nike’s slogan, isn’t it? But it’s true, follow your dreams, it’s going to be tough but be strong and trust your instincts.
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