Unfortunately for the Kardashain family their father (infamous as the lawyer that got OJ Simpson off) did not pass on any of his legal savvy to his offspring. The family just can’t seem to keep themselves out of trouble!
The Kardashians failed to check the trademark database prior to launching their cosmetics line ‘Khroma’ and have now landed themselves in another legal mess as a result. A Californian Judge has told the Kardashian sisters that they cannot use the name Khroma pending the outcome of legal action brought by another cosmetics company.
Had the Kardahain sisters bothered to check the trademark register they would have known that another line by the name of Kroma (“no “h”) already existed, and had filed for its trademark in 2010. Kroma secured the rights to use Kroma to promote cosmetics in January 2012. They sent a cease and desist order back in June 2012 to Boldface Licensing + Branding, holder of the license for the Kardashian makeup line, claiming that Khroma Beauty infringed upon its trademark. On Monday a Californian judge granted Kroma’s request for a preliminary injunction. The Kardashians and their licensee (Boldface) are not allowed to use the name ‘Khroma’ on their cosmetics brand until the lawsuit is decided.
It’s not the first time their makeup line has landed them in hot water. The owner of Chroma Makeup Studio in LA has also alleged that his business would be harmed by a cheap, drug store brand like the one the Kardashians were selling.
Stay tuned for the Kardashian’s response to the ruling!