Another day, another patent lawsuit in fashion. As technologies advance so does their use in fashion and, consequently, the number of lawsuits arising out of patent infringement. This time it’s GAP and Levis, two of the founding fathers of American causal. Icon Laser Solutions has accused both companies of using patent technology to provide a faded effect in jeans.
According to the complaint, filed in the US District Court, Texas, both GAP and Levis have been fading their jeans “by use of a laser to color fade and selectively alter textile materials in an environmentally friendly manner.” Icon Laser Solutions were granted the patent for this method called “Method for Marking and Fading Textiles with Lasers” back in 1996. They claim that neither company sought permission or a license to use the method.
Gap products including its Faded Jeans, Skinny Jeans and Old Navy Famous Jeans have been named among the infringing items as well as Levi’s Antique Faded Jeans (pictured), and Levi’s Selvedge Jeans.
Icon has demanded a trial by jury and monetary damages but, rather oddly, the company has not demanded an injunction barring use of the technology.
A patent protects new inventions and covers how things work, what they do, how they do it, what they are made of and how they are made. If a patent application is granted, it gives the owner the ability to take a legal action under civil law to try to stop others from making, using, importing or selling the invention without permission or license. For more on patents and wearable technologies, read our article from guest blogger Anna – Lena here!
Image via Levis.com