Louis Vuitton have reached an agreement with Dubai’s trade authority, the Department of Economic Development (DED), which will see the two join together in the battle against fake fashion. Under the agreement, Louis Vuitton will help train Dubai government inspectors to recognise counterfeit products and will also raise awareness among consumers. DED also provided the luxury goods giant with receipts of counterfeit Louis Vuitton goods seized in Dubai which it can now use to trace the origins of goods and act on the information.
Protecting brands against counterfeiting is a costly business. The counterfeit problem is estimated to have grown by 10,000 per cent in the past two decades, fuelled by rocketing consumer demand and advances in technology. Louis Vuitton is one of the most copied brands in the world and it is estimated to spend a whopping half of its entire communications budget on fighting fakes. These costs are absorbed by us, the consumer, resulting in higher prices for original designer goods.
We all know the nasty business that goes on in the murky world of counterfeits - slave labour, drug trafficking, terrorism, and let’s not forget the jackets made with animal faeces - yet the industry continues to thrive. Wigs And Gowns are delighted to see authorities working to bring down counterfeiters. However it’s everyone’s job to take responsibility and think before they buy. If people continue to buy fake products, the counterfeiters will continue to sell them. While it’s not always easy to spot a fake, especially online, remember the old adage, if it sounds too good to be true, it probably is. So if you spot a pair of this season Louboutins in Selfridges for £800 and spot what appears to be an identical pair online for £150, it’s unlikely they are genuine. Authorities across the globe have ramped up efforts to clamp down on counterfeits in recent years. In 2013 the UN launched a campaign to educate tourists about the dangers counterfeits. The campaign aims to raise awareness about fake goods and to encourage travellers not to buy them. The initiative called ‘Your Actions Count – Be a Responsible Traveller’, is the product of three UN agencies – The World Tourism Organisation, the United Nations Educational, Scientific and Cultural Organisation (UNESCO) and the United Nations Office on Drugs and Crime (UNODC). Remember – fakes are never in fashion!