Madonna’s lawsuit with cosmetics and fashion brand Hard Candy is heating up – the singer has just dragged Wal-Mart into the mix. The 55 year old has countersued Hard Candy and also named Wal-Mart Stores Inc. in the suit, accusing both companies of infringing her trademarks for clothing and related goods.
Hard Candy, the make-up brand that launched in 1995, originally filed suit against Madonna last week, accusing her of ‘maliciously’ stealing its name to sell her range of fitness DVDs and sports wear. The singer began selling her goods under the Hard Candy name back in 2011 despite having the name previously rejected by the US Patent and Trademark Office. Hard Candy are seeking financial damages and for Madonna to stop using their name. In the lawsuit, the company claimed;
“Defendants’ actions have caused and will cause Hard Candy, LLC irreparable harm for which money damages and other legal remedies are inadequate. Unless Defendants are restrained by this Court, Defendants will continue and/or expand the improper activities alleged in this Complaint and otherwise continue to cause great and irreparable harm and injury to Hard Candy, LLC.”
We’re quite surprised at Madonna’s lawsuit – Hard Candy has been using the trademark for almost 20 years. Furthermore, the fact her trademark application was previously rejected, suggests the law may not be on her side for this one. Has Madonna’s ego got in the way of her business sense? Certainly looks that way to us! More to come….