Bulgarian model Marina Asenova has filed suit against Coty, the parent company of Sally Hansen, over the use of her image to sell beauty products without her authorisation or knowledge. Asenova spotted images of herself on Sally Hansen products including hair removal and bleaching cream in a New York Duane Reade last year while on a trip to the U.S.
“I guess they figured she’d never find out about it,” said her lawyer, Tom Mullaney.
Last year, Asenova sued her former modeling agency, MC2, who had represented her while she lived in Manhattan, before she returned to Europe in 2006. She has now amended the lawsuit adding Coty to the complaint which is currently in front of the Supreme Court of New York. She has requested that Coty pull all of the products which use her image from the shelves and an undisclosed sum. Asenova alleges in her complaint that her former agency has refused to tell her how much they’ve pocketed from the deal, claiming it can’t find payment records. Speaking with the Huffington Post, the agency stated
“The model has been paid in full by our agency based on the agreement with the client. The terms have been the same on the renewal as the original job she first agreed to perform. Sally Hansen is a mid to low level brand that pays comparable rates for packaging on par with other packaging brands. If the usage is out of the scope of the agreement made with Sally Hansen at this point the model must pursue Sally Hansen as she chose to not renew her contract with the agency.”
Asenova has also appeared in campaigns for Yves Saint Laurent and Olay, among others.