Following his arrest on suspicion of murdering his girlfriend, Oscar Pistorius has been dropped as the face of Thierry Mugler’s men’s fragrance A*men. Pistorius has been the face of the fragrance since 2011.
Thee company had described the Pistorius as “Part man, part god and unchained by the conventional codes of seduction, he is defined by his interior strength and his desire to conquer … Oscar Pistorius possesses the masculine values which Thierry Mugler holds so dear.”
The brand yesterday released the following statement:
“Out of respect and compassion for the families implicated in this tragedy, Thierry Mugler Perfumes has taken the decision to withdraw all its campaigns with Oscar Pistorius.”
Pistorius has also been dropped as the face of Nike and Oakely sunglasses since he was charged with the murder of model/activist girlfriend Reeva Steenkamp.
Something tells us the loss of the lucrative advertisement campaigns isn’t too high on his list of worries this week…