Renowned photographer Estevan Oriol has filed a copyright lawsuit against the notoriously unscrupulous fast fashion retailer H&M for the use of his image known as “L.A. Fingers.” Also accused of copying the image is US fashion company Brandy Melville. Both companies are alleged to have used the image on ladies t-shirts.
Oriol’s photo was first used during a 1995 photo session, depicting a female model’s long, ring-clad fingers forming the letters “L.A.” for Los Angeles. The image has since become iconic and has been published worldwide in various magazines and was also used for his own clothing line in 2006.
“If you put my photograph side-by-side with their re-creation of my image, anyone would tell you they are one in the same … they clearly copied my image.” said a statement from Oriel.
Representing Oriol are Bradley and Daniel Yourist of the Yourist Law Corporation. ”On behalf of artists and creators everywhere, we will vigorously seek out and aggressively pursue legal action against anyone who improperly uses an image at the expense of an artist,” explained Bradley J. Yourist.
The suits, filed in the U.S. District Court in L.A., ask for unspecified damages.