The number 13, unlucky for some, has become the centre of a trademark battle between country turned pop princess, Taylor Swift, and Californian rockabilly fashion brand, Lucky 13.
Twenty four year old Swift has allegedly always had a strong connection to the number – it’s part of her twitter handle and she allegedly writes 13 on her hand before every concert, considering it a good luck charm. Even her management company is called 13 Management, LLC. However, it was her use of the phrase ‘Lucky 13′ on t-shirts that she sells via her online store that riled up Robert Kloetzly, the owner of the Lucky 13 fashion brand and trademark.
According to Entertainment Weekly, Kloetzly describes Swift as “a tatted up singer who likes fast cars and dangerous men who drive them inappropriately.” He also claims her ‘I Knew You Were Trouble’ music video could be mistaken for a Lucky 13 advertisement. (No, we’ve never noticed any tats on Taylor either – maybe he’s confusing her with Taylor Hawkins?)
The lawsuit claims “There can be no doubt that Swift – who has an extensive trademark portfolio and numerous business and licensing partner knows, understands and substantially profits from her carefully cultivated and meticulously managed trademarks and brand, image, and other intellectual property.”
We’ll take a guess this will settle though we’d love to see the courts review this one – Kloetzly may own the trademark but will it be invalidated? The phase has been around for a long time – the Neil Young album springs to mind, and it’s a common name among tattoo parlours the world over. Nonetheless, he owns the trademark relating to fashion and we can see why he doesn’t want his customers associating the brand with a pop princess! Stay tuned to Wigs And Gowns for updates!