Luxury jewellery company Tiffany have filed suit against Costco claiming that it has been selling wrongly labeled “Tiffany” rings. Tiffany accuse Costco of trademark infringement, counterfeiting, unfair competition, injury to business reputation, false advertising and deceptive business practices, all relating to the promotion and sale of rings branded ’Tiffany” in Costco’s Huntington Beach, California store.
Tiffany became aware of the situation in November and sent out a cease-and-desist letter. Although Costco immediately took down the sign, Tiffany claim that intangible damage has been sustained.
“Tiffany doesn’t sell through Costco, they only sell in Tiffany stores,” said its lawyer Jeffrey Mitchell.
It’s not the first time Costco has been hot water over selling designer products. In recent years it has been sued by Yves Saint Laurent for both selling counterfeit perfume and for repackaging and selling actual YSL cosmetic and beauty products.
But who would actually believe you can buy a Tiffany ring at Costco? Perhaps consumers have been confused by the never ending stream of designer/high street collaborations, JW Anderson for Topshop, Maison Martin Margiela for H&M, Tiffany for Costco…