We all know Tory Burch isn’t afraid of a lawsuits or enforcing her legal rights. The founder of the Tory Burch fashion empire has fought her ex-husband Chris Burch over claims that she had kept his clothing business, C. Wonder, from being successful, and taken on Bluebell Accessories Inc., a New York-based firm that she claims sold “counterfeit” jewellery bearing her distinctive monogram. It has now been revealed that she’s filed four lawsuits in the Southern District of New York against wholesalers selling what the company claims amounts to a “substantial” amount of counterfeit Tory Burch jewellery.
The fake jewellery has been allegedly on display at various trade shows and the wholesalers’ showrooms. The brand became aware of the sale of the fakes directly from its customers. One of the defendants, Uk “Jimmy” Choi, was arrested for felony trademark counterfeiting when York City Police recovered more than 500 units of counterfeit jewellery from his company.
“The company has long been vigilant in defending our intellectual property, and will continue to take counterfeiting and copyright infringement seriously,” said Robert Isen, Tory Burch president of corporate development and chief legal officer. “It is an ongoing formidable challenge impacting our entire industry.”
In all four cases, Burch is seeking unspecified damages and injunctive relief.