Yes, we are talking about Urban Outfitters yet again! It’s the third time in as many weeks the hipster clothing company has found itself on the wrong side of a lawsuit. On Thursday, Urban Outfitters agreed to settle Harley-Davidson Inc.’s trademark infringement claims over a range of ripped up Harley Davidson t-shirts that it was selling.
Harley-Davidson filed a lawsuit in Wisconsin District Court back in March claiming that Urban Outfitters violated its trademarks by reselling Harley merchandise under the “Urban Renewal” label without the motorcycle maker’s permission. It believes that Urban Outfitters’ sales of the items created the false impression that the retailer is somehow affiliated with Harley Davidson. The lawsuit stated that;
“The unauthorized products are flagrant violations of Harley-Davidson’s standards for products branded with the Harley-Davidson marks.”
The t-shirts in question were genuine Harley-Davidson apparel products that were reconstructed and altered in various ways, including cutting off the sleeves, cutting the necklines and replacing the Harley Davidson branding with URBAN RENEWAL labels.
The details of the settlement remain confidential.