Remember the furore over those parody “Ain’t Laurent Without Yves” t-shirts and caps way back in 2013? (Lest you forget, Slimane was so upset that he pulled the entire Saint Laurent collection from Paris fashion hotspot Colette when he discovered it was also selling the parody clothing.) Jeanine Heller, the founder of the controversial clothing brand, subsequently found herself on the wrong side of a trademark lawsuit when in April 2015, Luxury Goods International, the entity that owns the Yves Saint Laurent trademarks, accused her of “creating an identical or virtually identical commercial impression to LGI’s marks due to the similarity in sound and appearance and arrangement.” In simple terms, that means she was infringing the Yves Saint Laurent trademark!
Heller had begun to sell her “Ain’t Laurent Without Yves” slogan T-shirts in January 2013, and even filed for a trademark in April 2013 despite Saint Laurent’s accusations that she was infringing its trademarks. Heller reportedly continued selling the t-shirts even after receiving a number of cease and desist letters sent by Saint Laurent.
Anyway, it looks like the two parties have now reached an agreement and settled. Last Tuesday, January 12, 2016, LGI filed a for voluntary dismissal with prejudice against Heller doing business as “What About Yves”.